Hiraku

Role: Sole UX/UI & Product Designer
Context: Independent product concept
Focus: Product direction · Content architecture · Interaction and visual design

The Challenge

A wellness experience must offer useful direction without creating additional pressure. Extensive content, ambiguous labels, and expectations of continuous engagement can make it difficult for someone with limited time or energy to choose where to begin.

The challenge was to provide structure while preserving personal control.

My Role & Strategic Response

I developed Hiraku’s mobile experience and prototype, exploring how breathing, movement, sound, and wind-down activities could coexist within a coherent product.

My strategy prioritized manageable choices and flexible participation. The experience should explain what is available while allowing people to decide how much they want to engage.

Design Resolution

I organized content around activity-based entry points, supported by recurring layouts and controls. The visual direction uses atmospheric imagery and gradients, while the language introduces activities without promising a particular emotional outcome.

The interaction approach treats pausing, leaving, and returning as important design considerations rather than exceptions.

Outcome

Hiraku establishes a product direction connecting content discovery, visual identity, and user autonomy. The prototype provides a basis for evaluating whether people can find an appropriate activity, understand its controls, and participate on their own terms.

Exploratory scenarios informed the concept. Participant validation and accessibility evaluation remain next steps.