About me

I started my career in creative agencies, learning how to turn a brief into an idea and carry it through to the finished design. When I joined MTN’s marketing team, that work took on a different scale. As a graphic design specialist, I created work and guided agency partners across campaigns, billboards, photography, packaging, app iconography, and retail materials.

A promotion into merchandising and creative management brought me closer to where customers encountered the brand. My focus expanded to store interiors, product presentation, and the visual experience across a network of more than 10,000 sales points. Working with designers, agencies, and operations teams, I helped connect creative decisions with the needs of marketing and sales. I began thinking about the whole experience: what drew someone in, what helped them understand an offer, and what happened next.

That curiosity shaped my next steps. Building on my education in graphic design, I pursued an MBA, a master’s in Advertising and Digital Communication at SCAD, and a UI/UX certificate. After moving to the United States, I brought those perspectives to Colang, working across branding, digital products, and marketing strategy. Today, I’m most interested in how those pieces come together, and how thoughtful design can make them feel like one coherent experience.